Job Description

The Director of Distribution's (DOD) priorities include building influential relationships with Directors of Sales and Distribution (DSD) at Red Bull Distribution Company (RBDC). Key responsibilities include communicating strategic priorities, leading and managing key RBNA initiatives, developing systems to increase KPI execution, and monitoring progress against business plans. A successful DOD will work together with the RBDC DSD to drive performance and ensure in-market execution exceeds objectives while building strong alignment between RBDC Leadership and the Senior Director of Distribution (SDOD).

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Leads communication of RBNA annual sales strategies and quarterly/monthly initiatives to DP's leadership

  Communicates RBNA initiatives to DPM team

  Implements systems to track and benchmark DPs against key initiatives/goals

  Completes market visits to evaluate in-store conditions

  Establishes and manages a clear set of KPIs for DPMs and DPs

• Aligns with RBDC Directors of Sales & Distribution (DSD) to align on annual sales strategies and quarterly/monthly initiatives

  Communicates RBNA initiatives to the RBDC DSD

  Participates in Monthly Planning & Review (MPR) meetings with DSD to align on performance gap closure, monthly priorities, and complete in market visits with DSDs and GSMs

  Ensures RBNA resources (POS, Trade Funds, Incentives) are allocated to RBDC

• Establishes annual Region Business Plan to with DPs & DPMs to achieve RBNA & DP success inclusive of all KPIs and investments

  Ensures RBNA investment in trade funds and point of sale are deployed across the Region to achieve the annual business plan

  Works with DPMs to influence 3rd Party DP's areas of focus, organization requirements, numeric distribution, volume & share plan, investments, and execution KPIs

  Secures agreement on the annual Business Plan with 3rd Party DP's principals and owners

  Communicates Business Plan progress updates with DP ownership and principals and course corrects where necessary

• Maintains a strong working knowledge of all Red Bull systems IRI, CPM, POS, Workbench, etc.)

  Maintains up to date knowledge of Key Account systems

  Proactively uses Business Intelligence to increase the performance of the DP network

• Develops short and long term plans to optimize DP Network within Region

  Develops best practices to share and implement within the DP network

  Works across other Business Units to benchmark performance and best practices

• Manage, coach, and develop team of DPMs in Region

  Lead DPM training initiatives to develop both general and specific job skills

  Provide individual coaching and development of team members

  Lead cross functional integration within RBNA

  Works in a leadership role in the Region to ensure sales is integrated into marketing plans for the Region

  Coordinates Key Account and marketing programs' execution through a partnership with the Regional and National Key Accounts Team.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Outstanding sales experience and track record in the Consumer Goods industry (Beverage required), +10 years
• Distributor and Supplier experience required
• Ability to lead, manage and motivate a team of direct reports, 6+ years of management experience
• Experience working with or managing a DSD network on a regional scale
• Strategic thinker with strong business acumen
• Strong communicator, including presentation and training skills
• Excellent negotiator and influencer
• Comfortable with business analytics
• Clear and proven ability to develop and implement successful sales and trade marketing strategies
• Strong knowledge of consumer marketing principles
• Entrepreneurial 
• Bachelor’s Degree preferred, MBA preferred
• Must be fluent in English, additional language skills an advantage

• Travel 40-50%
• Permanent
• Benefits eligible

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